UKT360 Group has appointed Audrey Piboule as chief marketing officer.
Piboule will oversee the group’s client engagement activities across all marketing channels, whilst also developing stronger customer relationships with new and existing partners.
During her time as Renault Retail Group UK’s group used car marketing manager, she played a key role in developing its used car online showroom utilising UKT360 technology.
In her role as digital used car marketing manager at Renault Retail Group Europe, Piboule developed the digital strategy for the group’s Autoworld brand, dedicated to selling non-franchise used cars online.
Most recently, Piboule held a senior marketing position at PSA Retail France, optimising its marketing strategy for used cars, with a focus on improving digital imagery.
Nigel Spratt, UKT360 founder and CEO, said: “Audrey brings a wealth of business-to-business expertise and eight years’ experience working in the automotive industry throughout Europe.
“Her insights as a former client and imagery evangelist for major European manufacturers will bring real, customer-focused value as we look to develop and enhance our market-leading digital services and automation solutions. ”
Piboule said: “I am excited to start working with UKT360 Group. Having followed the transformation of this company since 2014, it has transitioned very quickly from a hardware-only company to offering full turn-key digital, data and hardware solutions.”