Android Automotive is taking over, but what about Google Automotive Services (GAS)?


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With the Android Automotive Running Process (OS), Google is set
to make the sharpest increase in the infotainment method room in the
future five many years. From its introduction in 2017 till now, the
functioning system has currently been integrated in 13 car models
with a lot of much more to follow. The standout characteristic is Google Automotive
Solutions (Fuel). The Fuel suite gives options for automakers to
embed a collection of companies from Google, like Maps, Engage in Retailer,
and Assistant. Gasoline are presented by means of a licensing design to
automakers and is developed on top of the Android Automotive OS.

Geely (Polestar and Volvo): Aside from the
Polestar 2, which was the first product to use Android Automotive,
Volvo’s all-electrical XC40 P8 and XC40 Recharge also leverages the
functioning program. In April 2022, Volvo extended the providers to
XC90 and V60 types. The Android Automotive OS is also out there in
product yr (MY) 2022 and long term S90, V90, V90 Cross Place, and
XC60 products although the Volvo XC90, S60, V60, V60 Cross Country, and
XC40 autos from MY 2023 are subsequent to obtain the OS.

  • Declared: February 2018
  • Launched: July 2020
  • Gasoline integration: Indeed Google Assistant, Google Maps, and Google
    Play Retail outlet (which include Spotify, EasyPark, A Superior Routeplanner,
    Group Periods, Vivaldi, and Video Participant)

Renault-Nissan-Mitsubishi: In September 2021,
Renault partnered with Qualcomm and Google to energy the electronic
cockpit of the Mégane E-Tech electric vehicle (EV) with the Android
Automotive OS. The Austral design, which should really start in September
2022, is the following in line to be up-to-date with the OS. In 2018, the
Renault-Nissan-Mitsubishi Alliance declared a partnership with
Google to integrate the OS across “numerous products and brands.”

  • Declared: September 2018
  • Introduced: September 2021
  • Gas integration: Certainly Google Assistant, Google Maps, and Google
    Participate in Retailer (including: EasyPark, Radioplayer, Sybel1, and
    Vivaldi)

General Motors: The Hummer EV turned the GM
model to combine the Android Automotive OS with the complete suite of
Gas. Apart from the HUMMER EV Pickup, GMC also noted that Gasoline
will be out there in the 2022 Yukon and Yukon XL and choose trim
stages of the 2022 GMC Sierra 1500. Gasoline is also accessible in find
2022 Chevrolet Tahoe, Suburban, and Silverado styles, and on the
2023 Cadillac Lyriq model.

  • Introduced: September 2019
  • Released: November 2021
  • Fuel integration: Indeed Google Assistant, Google Maps, and Google
    Engage in Retailer (such as YouTube Songs, Google Podcasts, iHeart Radio,
    TuneIn Radio, and radio.web)

Stellantis: There are plans to start the OS in
its autos starting up in 2023. Maserati was the initially brand name in this
umbrella to announce Android Automotive integration prior to the
FCA-PSA merger, like the Ghibli, Levante, and Quattroporte in
addition to the Chrysler Pacifica and Dodge Durango.

  • Introduced: July 2020
  • Introduced: 2023*
  • Gasoline integration: Not to begin with Stellantis has highlighted
    embedded navigation from TomTom, voice assistance from Amazon
    Alexa, and SiriusXM 360L created into the initial automobiles launching
    with Android Automotive.

Ford: Earlier in 2022, Ford mentioned that the
launch of autos with Android Automotive will be delayed immediately after
asserting the OS will be introduced on “various Ford and Lincoln
designs.”

  • Declared: February 2021
  • Launched: 2023*
  • Gas integration: Certainly anticipated

Lucid: Regardless of the Android Automotive OS
announcement, Lucid is integrating its possess special applications and employing
Amazon Alexa as the key voice assistant.

  • Declared: May perhaps 2021
  • Introduced: September 2021
  • Gasoline integration: No

Honda: In September 2021, the Japanese
automaker reported that it would start cars with Android
Automotive beginning in 2022 but did not specify the names of the
products.

  • Introduced: September 2021
  • Released: 2022*
  • Gasoline integration: Yes envisioned

BMW: In June, the German carmaker announced
that it would be expanding its BMW OS 8 and integrating Android
Automotive OS into certain design collection.

  • Introduced: June 2022
  • Launched: 2023*
  • Fuel integration: Not predicted

Android Automotive sector outlook

In accordance to S&P Global’s Attribute Technological know-how Benchmarking,
the advancement level for Android Automotive deployment really should be the
most significant in the up coming five yrs. Android Automotive will most likely
capture all over 18% of the industry share by 2027 compared with all-around
1% presently. QNX, one of the major proprietary automotive OS,
has by now observed its industry share fall from in excess of 18% in 2020 to
close to 14% in 2022, and we hope it will plunge to just in excess of 5% by
2027. This is a immediate outcome of the progress of Android Automotive
and Automotive Quality Linux (AGL). We forecast AGL to increase from its
present-day 13.7% share to close to 23% of the general sector share by
2026. Generic Android, which retains close to 32% of the share
at this time, will marginally drop by 2026 but must even now make up
above a quarter of the total market. In contrast to Android Automotive,
which is a proprietary merchandise of Google, Generic Android is composed
of an open-supply model.

1 of the vital developments in this room took spot in early
2021 when Ford declared its swap from QNX to Android Automotive.
At this time, shut to 90% of Ford’s vehicles operate on QNX, and that
variety will drop to nearly a single-third in the following five several years. On the
contrary, Android Automotive is expected to ability about 50% of
Ford’s automobiles by 2027.

In April 2022, Volvo introduced an above-the-air (OTA) up grade to
a newer variation of Android Automotive OS with access to new application
categories on Google Play, which include navigation, charging, and
parking. With various updates expected more than the future pair of
several years, over 80% of Volvo autos could operate on Android Automotive OS by
2027.

Importance

Although announcements of Android Automotive carry on to make
headlines, the serious aim should really be used to all those makes on
their way to adopting GAS—which provides main person encounter
(UX) and license price implications. A lot of of these bulletins
such as Rivian, BMW, and Stellantis with Uconnect 5 are in actuality
even now jogging off a foundation of Generic Android devoid of the total
Google bundle of working process, middleware, platform, and of
class Gasoline. Gas has brought with it the revival of the in-motor vehicle
application store, leveraging extra than at any time from the buyer electronics
entire world compared to past variations we have found in the previous. Although
only 41 applications are currently out there by way of the Play Retailer on
Android Automotive, the checklist of automobile use-circumstance (or at minimum
automobile-optimized) specific applications will proceed to expand as adoption
will increase the purchaser base for automakers and builders
alike.

This does not indicate Gas is without competition—far from it.
Brand names these as Lucid and BMW are pretty centered on differentiating in
this area and have decided the most effective way forward to a custom-made
application environment, is to create an knowledge exceptional to their brand
identification. Apple CarPlay’s key enhance announced earlier in June
also paves the way for a Cupertino-themed interior, should an
automaker want to make it possible for main auto info to enter CarPlay’s
domain, which could present a pretty competitive setting from an
end customer perspective as well. Time will tell irrespective of whether automakers
will concur to undertake the new variation of Apple Carplay or not, but
the automotive infotainment room is surely heating up—with
Google currently getting the direct.

Writer: Arnab Paul, Senior Research Analyst, Offer Chain
& Technologies, S&P World Mobility

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