Introduction In the wake of the restructuring of the U.S. automobile industry, the U.S. car market is now dominated by seven major consolidated car companies: General Motors, Ford, Chrysler/Fiat, Toyota, Lexus, Hyundai, and Honda. In particular, as the U.S. brands recover, each is re-imaging itself as energy efficient by driving […]

The history of GM, the world’s largest automaker, saw its beginning in 1908. The company was founded by William Durant in the year 1902. The shrewd businessman that he was, Durant realized that the future lay with cars and not carriages. Initially, the company was founded as a holding company […]